Our Strategy

Ambient’s 5 Year Plan covers the period 2020 to 2025. It has been developed following extensive engagement with the people we support and other stakeholders.

The overarching vision for the next 5 years will be to work from a position of Good to a position of Great.

The plan is a confident and ambitious statement about where we aim to be in 5 years’ time. The following statements articulate the scale of that ambition.

A person attending art therapy, sat in front of a screen

Mission & Values

The Mission & Values of the charity remain unchanged and will continue to represent the guiding and common thread that underpins all the charities activities.


To provide personalised support that enables individuals to lead valued and meaningful lives in the community.


  • Impact – we make a positive difference to people’s lives – enabling greater independence, improved well-being, better outcomes and increased choice.
  • Innovative – we embrace a culture for change that strives for continuous reflection, improvement and achievement of excellence.
  • Inspirational – we promote imagination and positivity, motivating our staff and the people we support.
  • Inclusive – we positively welcome diversity of background, ethnicity, skills, talents and contributions from everyone.
  • Integrity – we respect all people as individuals and treat them with compassion and consideration. In all our dealings we are open, honest, accountable and transparent.